José María Pena’s First 100 Days at the Helm of Valoriza: Listening, Learning, and Building the Future

Over the past few months, he has visited facilities and services in various parts of Spain

José María Pena has marked his first 100 days as CEO of Valoriza. During this time, he has sought to get to know the company from where its work truly takes place: on the ground, alongside the teams that provide essential services to millions of people every day.

Over the past few months, he has toured service sites and facilities across Spain, visiting work centers, spending time with Valoriza’s professionals, and gaining firsthand insight into the challenges, opportunities, and best practices that make our daily work possible.

This immersive process has reinforced a fundamental idea: Valoriza’s greatest asset is its people. It is they who, through their commitment, experience, and dedication to service, drive the company’s growth and help deliver quality service to citizens and customers.

These visits have also served to share the vision that will guide this new phase, supported by four strategic pillars: people, accelerated growth, operational excellence and digital transformation.

The first 100 days mark the beginning of a project that looks to the future with a clear conviction: to continue building a Valoriza that is more accessible, innovative, and prepared to tackle the challenges facing cities and the environment.